• 150 Federal Street.
  • Greenfield, MA, 01301
  • Mon-Fri: 9:30am-5pm, Sat: 9:30am-3pm
  • 1-413-774-2836

About Us

Company History

Larry Clark founded The Music Store in 1970. He was joined by Gene LaCoy in September 1983, who became a partner through his hard work and dedication. After the passing of Mr. Clark, Gene took over the business.

Gene specializes in custom home installation and sales. Also has been installing audio/video products for thirty years. Additional services include assembly, delivery, custom installations, and wall and ceiling mounting for TVs and speakers.

Through the years, we have evolved with technology to bring you the best selection of products and services. We could not have stayed in business this long if we weren’t doing things the right way. Check out some of our customer testimonials for more proof.


Customer Testimonials

“This is to let you know that you guys are the best. Your attention to customer service and availability to answer questions, no matter how stupid or simple they may be from us laymen, is much appreciated. In this day and age, in a service like that, that makes all the difference and keeps people coming back to “buy local,” time after time. If anyone asks I will surely convey my positive experiences with the Music Store and personal attention to detail. So in spite of what homeland security might say you are indeed the best. You guys have assisted us in tightening a screw behind the fan belt and a nut behind the steering wheel more than once. Be well.”
—Drew & Sue


The Music Store was recommended to me by a television repair man. I could not have been more satisfied with the service I received. Gene, the man who came to my home, was extremely pleasant and knowledgeable I wanted a router hooked up to my television so I could enjoy movies streamed directly on to my television. Gene never hesitated a moment. His ability to set up the system was impeccable. I highly recommend Gene and the Music Store. Thank you.”
—Laurie


"I have been to the Music Store twice for car audio installations. Their technician was quick, clean, and the new speakers and stereo they retrofit into my cars sound amazing. Best place around to get car audio installed!"
—Mik